LOVEGUNN

LoveGunn is a sector agnostic branding agency. The company rebranded itself to reflect its years of experience, breadth of expertise and culture of no nonsense creative work. Where the brand landscape can favour jargon, trends and buzzwords, LoveGunn's approach it to cut through to the essence in order to build a strong visual identity, compelling language systems and a strategy that truly leverages a brand's unique position.

Working as LoveGunn's Strategist and Copywriter, I developed the concept:  'Right to the heart. Straight to the Point'. The concept references the agency's characteristic directness and ability to leverage emotive value to connect with audiences. It also formed the new tagline, directly pulling from the brand name to reflect consistency in spite of the rebrand. The new 'bull's eye' logo was also developed from this concept.

Alongside, client work and the internal rebrand, my responsibility at LoveGunn included production of Insider and Raise, internal publications that highlighted the work of the agency and its clients, dissecting everything from how strategy and branding sits within their vision to their approaches for raising capital.

You can read an example of Raise here.