LOVEGUNN

LoveGunn is a sector-agnostic branding agency. The company rebranded to reflect its depth of experience, breadth of expertise, and culture of no-nonsense creative work. In a brand landscape that often favours jargon, trends, and buzzwords, LoveGunn’s approach is to cut through to the essence — building strong visual identities, compelling language systems, and strategies that truly leverage a brand’s unique position.
 

 Working as LoveGunn’s Strategist and Copywriter, I developed the concept 'Right to the heart. Straight to the point'. The idea speaks to the agency’s characteristic directness and its ability to connect with audiences through emotive clarity. It became the new tagline, drawing directly from the brand name to signal consistency despite the rebrand, and informed the development of the new bull’s-eye logo.

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Alongside client work and the internal rebrand, my responsibilities at LoveGunn included producing Insider and Raise, internal publications highlighting the work of the agency and its clients. These pieces explored everything from how strategy and branding support long-term vision to how organisations approach raising capital. 

You can read an example of Raise here.